I Craft digital experiences that connect and inspire.
Salam, thanks for coming by :)
I am Farnood, hailing from Tehran, Iran and now residing in the bustling city of Amsterdam, The Netherlands. With over 9 years of experience under my belt, I've been crafting top-notch digital products and services for a diverse global audience. My unwavering curiosity, combined with my logical mindset and intuitive design approach, sets me apart as a forward-thinking and visionary designer.
Monese - Mobile Banking
As a member of the Onboarding team, my role as a Product Designer involved streamlining the onboarding experience while also ensuring it met regulatory requirements. Working collaboratively with my colleagues, we aimed to strike a balance between compliance and a seamless user experience. Our goal was to enable users across Europe and the UK to sign up and open bank accounts by verifying their identity in a user-friendly and localized manner.
Wesual - Photographer Booking Platform
Wesual is an online photography services platform aiming to simplify the process of booking a professional photographer. I was responsible for designing the company's website and the collaborator's online dashboard. It includes a complex task management flow. The project offers management, uploading shots, and managing the portfolio—the website launched in Jan 2021.
Alibaba Travels - Popular Travel Platform in Iran
I led Alibaba Travel's mobile application redesign project in 2019; the project aimed to increase the mobile platform's order share over the web platform. I Led the entire app redesign from the concept to the release based on user research and usability tests. Alibaba is the most popular OTA in the MENA region.
Kian Digital - Investment Platform
Kian digital is the pioneer of wealth tech in Iran; it offers mobile banking, investments, payments, and PFM. I led the product design team to design the first version of Kian apps before launch. Kian digital is a subsidiary of Kian Capital Management, an Iranian investment banking institute.
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Chabok.io - Marketing Automation
Chabok is an Iranian marketing automation platform offering user segmentation, messaging, push, and analytics. During the first days, I designed its identity, website, and mobile application.
Dunro - Crowdsource Business Reviews
Dunro is a location-based social platform for searching and finding local businesses nearby. As the head of product design, I led the design team to gradually improve the product by designing a complex gamification engine, improving the search UX, crowdsourced data, and user loyal users' contribution to the platform.
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Digikala - Largest Ecommerce Platform in MENA
Digikala is a leading e-commerce organization with a firm grip in multiple online industries, including consumer goods, fashion & apparel, e-books, content publishing, digital advertising, big data, fintech, FMCG, and logistics. I've designed Digikala's early iOS and Android applications. Millions of users had downloaded these apps since then.
Monese: Geo-Location Address Verification
How I designed a complex flow in the onboarding experience to utilize geolocation data to verify customers’ addresses as a security and compliance requirement.
Alibaba.ir: Leading the redesign of Alibaba.ir Mobile apps
How I led Alibaba's mobile app redesign to create a new mobile presence and increase the order share of the mobile platform.
Alibaba.ir: Localized Travel Calendar
My solution for a travel date picker that supports three different standard calendars in the middle east.
Redesigning Dunro's categories
How Ichanged the application's category list based on user research and improved the engagement and ad performance.