I'm a product designer from Iran, currently based in Tallinn, Estonia.
I have 8 years of background in crafting digital products and leading product design teams in various tech companies in Fintech, E-commerce, and Travel.
Currently, I'm a product designer at Monese, working on the challenger bank's onboarding experience.
How I improved Monese introduction app screens by A/B testingView Case Study
In this case study, I describe how I led the product design team to design the Alibaba app's home screen adopting a new information architecture, making use of our marketing automation tool, and leveraging user test results.View Case Study
How I designed the digital bank app, Kian Digital, to support upcoming financial featuresView Case Study
My experience on changing the default LTR navigation direction on a popular eCommerce app in IranView Case Study
How it evolved from a simple search tool to a popular city guideView Case Study